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 Direct-to-video

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PostSubject: Direct-to-video   Fri Dec 17, 2010 5:06 pm

Direct-to-video (also known as direct-to-DVD, made-for-video, straight-to-video, and straight-to-DVD) is a term used to describe a film that has been released to the public on home video formats (historically VHS) before or without being released in movie theaters or broadcast on television.[1] The term is also at times used as a derogatory term for films or sequels of films that are of inferior quality, or are not expected to find financial success. Direct-to-video releases have become something of a lifeline for independent filmmakers and smaller companies.[2]
A production studio may decide not to generally release a TV show or movie for several possible reasons: poor quality, lack of support from a TV network, controversial nature, or a simple lack of general public interest. Studios, limited in the annual number of films to which they grant cinematic releases, may choose to pull the completed film from the theaters, or never exhibit it in theaters at all. Studios then generate additional revenue through video sales and rentals.[3]

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